Print - Green Principles: BetterBusiness

A	Accountable business We should assume responsibility for our actions.

B	Best in the business We should aspire to be the best in our business.

C	Capacity for positive change and transformation We should be willing to effect positive change and allow for better alternatives.

D	Democratic and progressive business Democratic and progressive business is direct, inclusive, open, participatory and transparent. Source: Our Global Neighbourhood - Report of the Commission on Global Governance

E	Ethical business Equal, fair and just.

F	Fair and equal business Responsible business.

G	“Doing well by doing good” Corinne McLaughlin “People before profits.” Anita Roddick

H	Humanstream business People matter.

I	Inclusive and participatory business A unifying consciousness that is fair and equal.

J	Economic justice Divisiveness and separatism are inappropriate.

K	Practical knowledge We should share experience and grow in mutual understanding.

L	Courageous leadership We should lead by example and courage.

M	“People matter” Anita Roddick New paradigm

N	New paradigm Humanstream business.

O	Open business We should have nothing to hide.

P	“People before profits” Anita Roddick We matter.

Q	Equity Fair and equal play.

R	Common responsibility We should share a common responsibility to serve a larger, long-term mutual interest. Source: Our Global Neighbourhood - Report of the Commission on Global Governance

S	Serving the common good “Serving the common good through the sacrifice of selfishness. Only what is good for all is good for each one.” Source: World Goodwill Newsletter - 1996, No. 4

T	Transparent business We like those whom we trust.

U	Unity We donâ€™t exist in a vacuum.

V	Clarity of vision and strategy A C. B = Road Map.

W	Worthwhile involvement We should care.

X	Exceptional business Outstanding.

Y	High-yield business “Excellence. Quality. Superiority. First rate. Exceptional.” Lorna Riley

Z	“Concerned citizen” Anita Roddick We should care for our mutual well being.